Which social media platforms make sense for an event agency?
Customer loyalty and acquisition through images? Instagram rocks for event agencies in 2018.
In the digital age, more and more companies are jumping on the social media bandwagon. Even conservative companies are joining the growing number of social media platforms. Alongside Facebook, Instagram, Twitter and Snapchat, new platforms such as Vero are on the way. Companies therefore have unprecedented opportunities to interact with their customers and potential prospects, and build trust.
Is it really necessary to use one or all social media platforms?
Instagram as an example for businesses
In this context, the focus is on Instagram, in order to illustrate its advantages and disadvantages using an event agency
as an example. Using social media platforms can certainly be described as a marketing tool that goes beyond traditional advertising.
What should I bear in mind when using social media for businesses?
Images make an impression and speak directly to users.
For an event agency, targeted, market-oriented use of social media should always be the priority. Specifically, this means that using Instagram to achieve the company's objectives is the priority. Instagram makes an impact through images. Moments from around the world are captured and shared. From a business perspective, typical daily routines, employees and special moments are shared with the community. In the context of an event agency, Instagram's great potential can be clearly demonstrated.
Benefits of Instagram for businesses
Use Instagram's Stories feature to tell compelling stories.
Great snapshots, as well as excellent videos, can be uploaded to Instagram. Videos and images should inspire people to engage with the event agency and, ideally, follow its page. Reach can then be increased many times over using the various tools (Stories, hashtags and links). The Stories feature, for example, can be used to tell little stories every day and bring followers up to date.
This creates transparency that ideally strengthens the relationship with potential customers. The great advantage is that, by posting content, relatively little money is invested compared with other marketing tools. Alongside the many benefits Instagram offers, its disadvantages should not be overlooked.
Disadvantages of Instagram for businesses
Allow a little more time.
To establish a strong Instagram presence, you need to edit image captions, hashtags and the images themselves, and adapt them to your company's objectives. Conversely, this means a time commitment. One of Instagram's cardinal rules is regularity. Consistency is only ensured if you provide relevant content at regular intervals. To publish a brilliant post, creative time and space must be carved out of the working day. This can mean investing an hour a day. Over the course of a week, at least five to six hours can therefore be set aside for Instagram activities.
Conclusion
Social media rocks for an event agency.
Ultimately, Instagram is a platform where the fun factor and the visual experience
are the focus. Although the tool is still somewhat less well known in Germany in the B2B sector, it offers creative ways to convince people of your company, provide interesting content and possibly win new customers. The benefits stand out and outweigh the disadvantages. Therefore, no event agency should be wholly averse to social networks; instead, it should at least recognise the opportunity to engage with the Instagram community at low cost.
