Traveling to the land of opportunity with the ESTA application

ESTA application for travel to the USA. Travel to the USA. You have always dreamed of traveling to the United States and are asking yourself the question: Do I need a visa for my trip? Then we have the right answer for you: No! Thanks to the ESTA form, entering the USA will be ...
Identify your customers through B2B target group analysis

Who are my potential customers?" Only those who know their target group can fully focus their marketing and sales on potential customers. Analyzing target groups in the B2B sector is just as important as knowing the target group in B2C. It is counterproductive for entrepreneurs to carry out the B2B target group analysis once and then assume in future that the ...
New rules in employee data protection

What does the new EU data protection law bring? What are employers allowed to do and when does the boss exceed his authority? Employee data protection is a personal right that every employee and staff member in a company can insist on. But there are exceptions that are relevant in the EU DGSVO, which will take effect in May 2018 and replace the previous BDSG. Complementary monitoring in the workplace is ...