Traveling to the land of opportunity with the ESTA application
ESTA application for travel to the USA. Travel to the USA. You have always dreamed of traveling to the United States and are asking yourself the question: Do I need a visa for my trip? Then we have the right answer for you: No! Thanks to the ESTA form, entering the USA will be ...
Identify your customers through B2B target group analysis
Who are my potential customers?" Only those who know their target group can fully align marketing and sales with potential customers. The analysis of target groups in B2B is just as important as the knowledge about the target group in B2C. It is counterproductive if entrepreneurs perform the B2B target group analysis once and assume in the future that the ...
New rules in employee data protection
What does the new EU data protection law bring? What are employers allowed to do and when does the boss exceed his authority? Employee data protection is a personal right that every employee and staff member in a company can insist on. But there are exceptions that are relevant in the EU DGSVO, which will take effect in May 2018 and replace the previous BDSG. Complementary monitoring in the workplace is ...
